SEO (Search Engine Optimization)
SEO stands for Search Engine Optimization. SEO is important to clinics because it improves the chances that their website will be among the top of the list of search results when visitors on the internet do a search for clinics.
For example, let’s say that you’re a family health clinic in southwest Portland, Oregon, and your looking for new patients. You want your website to be at the top of the page when when someone googles “family health clinic southwest portland oregon.” There are ways to make your website so that it has the best chance of being at or near the top of that search result page. Being at the top of the list makes it more visible to visitors searching for a clinic like yours, thereby increasing the chances someone will click on that link and head to your website.
SEO is a very effective way to market your services to new and existing audiences. SEO includes webpage “code” that’s built into your site behind the scenes, and you can pay for various additional levels of SEO, such as paying Google for having your clinic placed at the top of the results page.
We build the effective level of SEO into every website we deliver. Your internet marketing strategy should include SEO, and we’d be happy to talk about your SEO needs and how we can help.